1. Know what you want to achieve. Before you go on your sales call, clarify
your objectives. Ask yourself (literally) what you’re trying to do and why.
See yourself accomplishing your goals.
2. Be aggressive and forward thinking. Sales happen when you go to your clients
with an assertive attitude, rather than a withdrawn one.
3. Focus all your energy on your best clients. The 80/20 rule applies.
4. Ask questions. Yes, you need to be quiet to listen to your client, but
ask important questions so he has something to say.
5. Get your information straight. Never make any selling decisions based
on inaccuracies. Never assume anything.
6. Do what your competition isn’t doing. For example, offer services like
gift-wrapping or provide creative means of distribution. Don’t just sell the
product.
7. Always and forever, follow-up. Don’t let the sale be “One and done”.
Send newsletters, thank you notes and self-promotion pieces to clients. Know
their birthdays and anniversaries. Have a reason to always be visiting.
