Let’s face it….losing the sale hurts.You can’t avoid it forever.Here are a few important things to remember when the inevitable happens.
Take it graciously.However, surprised, hurt or indignant you may be about the rejection, be careful
not to burn your bridges.Companies, buyers and supervisors come and go.You never know when or where you will have the opportunity to work with this
client in the future.
Look for a lesson.Could you have done something different and had better results?Can you do something now to win the client back?Keep this information ready for the next time.
Don’t make excuses.Do not grab at handy excuses, i.e. price issues.Educate yourself on sales strategies that work.Attend seminars, read books, listen to audios or join email discussion groups,
and trade ideas with your peers.
Be alert to alternative opportunities.Losing a needy or ungrateful client gives you time to cultivate other relationships.It may be a chance to expand your base.
Stay Positive.One loss doesn’t mean you’re on a streak.Failure is no more permanent that success.The late Jack Lemmon once said, “Failure seldom stops you.What stops you is the fear of failure.A positive attitude attracts everyone.Be a magnet.
